FREELANCE DESIGNER AUCKLAND
Creative for businesses that push boundaries
Auckland graphic designer creating bold, character‑filled branding and websites for small and medium-sized businesses across New Zealand and Australia.
You’ve got the vision. I’ve got the eye.
You’re officially over the "making do" phase and far too busy to be scrolling through templates that look like everyone else’s. Whether we’re tackling a full-scale brand overhaul or finally getting that website to do some heavy lifting, I’m here to create the kind of work that actually makes people stop and take a second look.
Think of it like a good coffee: not a rushed espresso shot, but a full French press moment. Slow, rich, bold… the kind of brew that makes you go ‘oh damn, that’s good’.
The result? Something you’re genuinely proud to put out into the world.
Creative Services
Thoughtful design for brands across New Zealand and Australia
Every business has its own rhythm, story, and way of showing up in the world. These services are here to help you shape that presence with clarity and intention. From the way your brand looks and feels to the way people move through your website, the focus is on creating design that supports your work and feels true to who you are.
Brand Identity Design
It’s the difference between looking like a hobby and feeling like a powerhouse. This brings together colour, typography, and detail to create a presence that finally matches the quality of the business itself.
Website Design
A site should be the brand’s best salesperson. These are custom, intuitive spaces built to guide an audience exactly where they need to go, ensuring a seamless experience from the first click.
Graphic Design
From social assets to pitch decks and print, this is the ongoing creative that keeps a brand consistent. While the business does the work, the visuals ensure it always looks the part.
Don’t Just Take My Word for It…
"I’d just like to say thank you for how efficient you were with taking my website from boring to boss babe vibes! Thank you for your excellent communication through the whole process and the excellent turnaround time. You have truly gone above & beyond to make my dreams come true in what I really wanted in a website & logo! You are AMAZING at what you do. Everyone needs a Laykanne in their life!
Tiffany Duncan
“Laykanne is an absolute pleasure to work with! She’s incredibly efficient, has a sharp eye for detail and consistently delivers creative assets that perfectly meet the brief. She has an incredible knack for building beautiful websites that function well and deliver results. If you’re looking for a talented designer to collaborate with, I highly recommend Laykes.”
Justine Wallendorf
Hello, I'm Laykanne!
Think ‘Lay-ken’, just with extra consonants.
I’m an Auckland-based designer partnering with businesses across New Zealand and Australia to move past the "cookie-cutter" look.
I don’t just "make things pretty." I build strategic brands and killer websites that give your business main-character energy. We’re talking about design that cuts through the noise, hooks your dream clients, and refuses to be ignored.
Think of me as your creative right-hand (and your brand’s biggest hype-girl). My process is collaborative, transparent, and involves zero gatekeeping.
Need a Fresh Look? Let’s Chat.
Whether you’re dreaming of a full brand overhaul or just need some creative backup, I’m here to help. Let’s talk about your ideas in a FREE 30-minute call - no pressure, just good vibes and big ideas.
What's the Process?
Here’s how we’ll work together, every step of the way:
01
DISCOVER
We start with a proper conversation. Your business, your customers and what success looks like for you. No assumptions.
02
DEFINE
I put together a clear creative brief so we both know exactly what we're building before a single pixel gets designed.
03
DESIGN
Mood boards, concepts, refinements. This is where it gets exciting. You're part of every decision so nothing surprises you.
04
DELIVER
You get the finished files, a full handover and the confidence to go live. I don't disappear once the project is done.
Your Questions, Answered.
Do you only work with businesses in Auckland?
While I’m a freelance designer based in Auckland, I work with small and medium-sized businesses all over New Zealand and Australia. Thanks to ‘technologia’ (and a very solid coffee setup), we can collaborate seamlessly regardless of where your business is located.
Which website platforms do you use for your builds?
My go-to for building high-performance websites is Rocketspark. It’s intuitive, New Zealand-based, and designed so you can actually manage your own site once we launch. I’m also experienced in Wix and Squarespace. I choose these platforms because they allow for total creative freedom without the "gatekeeping" or complex coding that usually makes site updates a headache for business owners.
What’s the timeline for a project?
Typically, a full brand identity takes 3–4 weeks, while a custom website build is usually 4–6 weeks. I’m big on strategy, so we don’t rush the foundation. We’ll set a clear timeline at the start so you know exactly when your new look is ready for the world.
Why is a strong brand identity important for my business?
Your brand identity is like your business’s personality, it’s how your audience recognises and remembers you. A strong, consistent brand builds trust, boosts recognition, and helps you stand out in a crowded market. Think of it as the foundation for everything your business represents.
What’s the difference between a logo and a brand identity?
Think of your logo as the front door, but the brand identity is the whole house. A logo is just one mark, an identity includes your colour palette, typography, imagery style, and the overall "vibe" that makes your brand recognisable even without the logo present.
How can I make sure my website works for my audience?
A successful website isn’t just pretty, it’s practical. It should be easy to navigate, reflect your brand, and guide visitors toward taking action, whether that’s making a purchase or getting in touch. Bonus points if it’s optimised for search engines, so people can actually find you online.
Do I need SEO for my website?
Short answer - Yes! SEO (Search Engine Optimisation) helps your website rank higher on search engines, making it easier for potential customers to find you. It’s all about bringing the right people to your site and turning visitors into clients.
Can you help me refresh my existing brand or website?
Of course! You don’t always need to start from scratch. Whether your current look feels a bit dated or your website just isn’t performing like it used to, I can help with a strategic "refresh" to bring everything back up to a premium standard. Get in touch!
What’s included in your brand identity and website packages?
My packages are tailored to your needs but typically include logo design, brand guidelines, and collateral assets. For websites, I offer planning, wire-framing, design, build, and basic SEO to ensure your site is both functional and effective. For more details and to find a package that suits your needs, visit my services page.
How much input will I have in the design process?
I view our work together as a collaboration. From brainstorming ideas to reviewing drafts, your input is key to ensuring the final result feels authentic to your business and meets your goals.
Can I book you for smaller graphic design tasks after my project?
Absolutely. Beyond full brand identity design and website builds, I offer ongoing graphic design services for my clients. Whether you need a fresh slide deck, social media templates, or print collateral, I’m here to make sure your brand stays consistent as you grow.
SERVICES
GET IN TOUCH
hello@raecreative.co.nzPartnering with businesses across New Zealand and Australia on branding and website designs. Freelance Designer Auckland.
